One of the tools that can help out with the SEO process is internal linking. Many SEO companies make use of this but there are also others who do not pay much attention to it. If you are in search of a great SEO company to help you, you should first read SEO agency reviews to know what they have to offer and how they take on SEO. Make sure that they know internal linking process that works to help out with the SEO.
Internal linking is linking another page of in your website to another page to help out with the navigation. This can help viewers to stay longer on the site. There are ways on how you can use internal linking to help out your site. You should be able to discover and learn more about it if you plan to use internal linking in your SEO strategy.
There are several ways on how internal linking works and you can successfully do it by taking a look at your site at first. Different websites can make use of internal links in different ways. To give you an idea on how to do that, here are a few instances you should consider.
- Link products to other products – When you have a website that sells different products, you can link one product with another product if it is related to each other. Aside from products, you can also link a page to another page when the content is related to each other. This is what you usually see in blogs where the “related articles” are posted. This keeps the readers in your website at longer periods of time.
- Link product pages to category pages – This link helps your viewers get back to the categories pages so that they can check other products that fall on the same category. It is also a way for people to come back on the previous page they started with. Make sure that you place a category link in each page you have so that the links are distributed evenly. It can help out with the search engines to open up to your site.
- Link category page to another category page – By creating these links, you will make it easier for your viewers to navigate through your site. The category pages should also be easier to be found by the search engines so you should make sure that those who visit this page will find what they are looking for or a link to what they want to find.
- Link blog post to products or categories – One of the goals in creating your blog is to create links that go to your products or categories of products that you offer. When you educate your readers with the blog post you created. It is more likely that they click on the link to your product and think of purchasing it. Although many have created links from one blog content to another, many have forgotten that they should also link the blog content to their products or categories of products that they have.